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Total Web Solutions - Websites that work
Does your website enhance your brand, build consumer confidence and increase their willingness to buy?Before investing thousands in a web design, think about the following . . .
- What are your objectives?
- What results do you expect to get - increased sales, more leads, brand awareness, etc.?
- Who do you want to find your business online?
- How will people find your web site?
- What action(s) do you want people to take when they visit your website?
- How important is ongoing support to you?
Our entire team is focussed on delivering Internet Marketing Solutions which help you answer these questions.
How important is design?A good web design is an important part of an effective website solution. It should tick the following boxes:
- Your distinct design should tell the story of your business and what sets it apart from your competition.
- Remember that you are not trying to win a web design competition (some of our competitors think they are!), but rather convey your marketing message in a clear succinct way.
- The design elements should support the message rather than overpower it.
- The website design should feature a clean, uncluttered design and smooth, easy-to-use navigation
- Speaking about customers, the website should be designed with a calculated marketing strategy that is focused on your customers and their buying process.
- Above all, the design needs to have a solid conversion architecture™ that attracts existing and potential customers, delivers your key messages and guides them to a desired action.
What is an effective Internet Marketing Solution?At a minimum an effective Internet Marketing Solution should include the following components:
- Research to determine your potential online market including an analysis of your competitors
- Agree and establish with you the client what expected results are to be delivered by your web solution.
- Business analysis to determine approriate web site functionality (e.g. Forms, ecommerce, blog, social networks etc).
- Unique web design with a content management system that allows for easy maintenance.
- Digital Marketing strategy that may include, search engine optimisation, pay per click advertising, Display advertising, online contests / promotions, Social Media marketing and e-mail marketing.
- Web Analytics - regular website traffic analysis to determine where you're at and what can be improved. You can't improve what you can't measure.
- REAL LOCAL SUPPORT - If you have issues or just a question, you can always speak with one of our local staff and expect a quick response.
Contact UsContact us today to learn how you can put an effective Internet marketing Solution in place for your business