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Total Web Solutions - Websites that work
Does your website enhance your brand, build consumer confidence and increase their willingness to buy?
Before investing thousands in a web design, think about the following . . .- What are your objectives?
- What results do you expect to get - increased sales, more leads, brand awareness, etc.?
- Who do you want to find your business online?
- How will people find your web site?
- What action(s) do you want people to take when they visit your website?
- How important is ongoing support to you?
Our entire team is focussed on delivering Internet Marketing Solutions which help you answer these questions.
How important is design?
A good web design is an important part of an effective website solution. It should tick the following boxes:- Your distinct design should tell the story of your business and what sets it apart from your competition.
- Remember that you are not trying to win a web design competition (some of our competitors think they are!), but rather convey your marketing message in a clear succinct way.
- The design elements should support the message rather than overpower it.
- The website design should feature a clean, uncluttered design and smooth, easy-to-use navigation
- Speaking about customers, the website should be designed with a calculated marketing strategy that is focused on your customers and their buying process.
- Above all, the design needs to have a solid conversion architecture™ that attracts existing and potential customers, delivers your key messages and guides them to a desired action.
What is an effective Internet Marketing Solution?
At a minimum an effective Internet Marketing Solution should include the following components:- Research to determine your potential online market including an analysis of your competitors
- Agree and establish with you the client what expected results are to be delivered by your web solution.
- Business analysis to determine approriate web site functionality (e.g. Forms, ecommerce, blog, social networks etc).
- Unique web design with a content management system that allows for easy maintenance.
- Digital Marketing strategy that may include, search engine optimisation, pay per click advertising, Display advertising, online contests / promotions, Social Media marketing and e-mail marketing.
- Web Analytics - regular website traffic analysis to determine where you're at and what can be improved. You can't improve what you can't measure.
- REAL LOCAL SUPPORT - If you have issues or just a question, you can always speak with one of our local staff and expect a quick response.
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Contact UsContact us today to learn how you can put an effective Internet marketing Solution in place for your business |
