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Our Approach - Internet Solutions Lifecycle

Our years of experience in this industry have shown that an effective, profitable, sound Internet Solution is the result of careful planning, informed development and ongoing support.

There are countless companies in the marketplace that are capable of building you a website, but if you're truly serious about online success for your business then you deserve our total-service approach.

We call it the Internet Solutions LifecycleTM, a six-phased development plan that has produced thousands of successful Internet Solutions for businesses of all sizes worldwide.

Internet Business Analysis (IBA)

The first phase of the Internet Solutions Lifecycle is the IBA. This is our patent-pending Internet business analysis methodology that uncovers how your business can benefit from Internet technologies. Whether you're in the market for something simple, or need a complete Internet Solution with advanced functionality, the IBA will identify specific opportunities to reduce costs, simplify operations and introduce new growth to your business.

The IBA is a well defined "interview style" process that we follow to better understand your business and ultimately uncover the appropriate Internet Marketing strategy that will yield the best results for your business.  By asking a series of questions, we gain an in-depth understanding of your business, your market and your customers. As each and every business is different, so too are the results of an IBA interview. Once the interview is complete, we use the information gathered to further analyse the online opportunities and take a closer look at your competition.

Functional Design

In this phase, the structure, look and feel of your website is defined. There are many factors that can make the difference between a successful website and one visitors never return to. Complex, flashy layouts may look great but are impractical if your site's visitors can't find what they are looking for. In the same way, a site with endless blocks of text and little interactivity won't compel anyone to stick around long enough to find out what your business has to offer. Our team of Internet marketing experts understand the importance of balanced, strategic website design. Special care is taken to ensure that your page elements, colors and graphics all work together to provide an enjoyable experience for your customers while projecting a professional image for your business.

Build, Test and Launch

In these three phases your site is transformed from concept to reality. All the technical elements of your unique Internet Solution are combined into an easily managed system, incorporating your chosen look and feel from the Functional Design phase. Your Internet Business Solution is then tested thoroughly by our technical staff, and your team to ensure that everything meets your expectations and is ready to be launched to the world.

Manage Results

Perhaps the greatest advantage of working with a WSI Internet Consultant rather than a traditional Web Design firm is the support you receive after your website is placed online. This is where most firms thank you for your business and then send you on your way. At WSI that's not how we treat our customers. We have an ongoing support program to ensure that you achieve a measurable return on your website investment. This means ongoing visitor traffic analysis, management of your search engine positioning, Internet business insights and recommendations and more, all delivered by a WSI professional who is committed to making your business more profitable through the intelligent use of Internet technologies.

Keeping your project on track

Project governance is key to the successful outcome of any project and Internet Marketing is no exception.  We use an online project management tool called Basecamp to manage all our projects.  We record each of the project milestones, expected completion dates and assigned responsibility.  Our clients can access this tool themselves and will receive reminders for any actions that have been assigned to them.  During the implementation project we will conduct regular status meetings to discuss open items and issues which need to be addressed to meet our deadlines.

Contact Us

For more information on how an effective Internet Marketing plan can help you reduce costs and increase profits contact us today!

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