On October 4th, Google built-in Google Webmaster Tools data within Google Analytics. For SEO specialists this can be a fantastic new tool to find SEO opportunities.

Where can you discover this report?

You need to have the new version of Google Analytics activated. If you don’t have this version yet, just click on the link at the top right of your window to activate it:

Once you have activated the newest Google Analytics version, you will discover the Google Webmaster Tools queries under: “Traffic Sources”-> “Search Engine Optimization”:

Before one can login into their Google Analytics account and search through the data gold mine, you will need to enable Google Webmaster Tools data with Google Analytics.

How to enable Google Webmaster Tools with Google Analytics?

As it is possible to see from the screenshot above, you need to perform one more step before accessing this valuable date:

The process is relatively straightforward:

• Step 1: Login your Google Webmaster Tools account using the same administrator email as your Google Analytics account.
• Step 2: Assuming that you have verified your website in Google Webmaster Tools, you will arrive on this home page. Click on “Manage Site”-> “Google Analytics Property”:

• Step 3: Select the correct URL and click “save”:

It is possible to now access a gold mine of information in Google Analytics. In my next internet marketing blog post I will show you how you can find SEO opportunities through this report.

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