Cormac Farrelly - Internet Marketing Consultant

Deirdre Miller - Digital Marketing Account Manager

With over ten years’ experience developing and implementing marketing strategies, Deirdre quickly gets to grips with a client overall marketing strategy and understands what online initiatives would best suit their objectives.

From social media to promotional games, she is our viral guru and is highly effective in building a buzz around anything. However, there is nothing more important to her than solid results! She strives to ensure metrics have been put in place for all our clients so they can see that their money is being put to work for them. Whether the goal is to increase your subscriber distribution list or your Fanbase, by continuously monitoring analytics, she can tweak campaigns for the best results. Deirdre leverages her international marketing experience and WSI’s global network to deliver online marketing campaigns for our Irish and UK clients in non-English speaking markets. This is not a translation exercise, it’s about understanding the requirements for each market and then establishing an online marketing campaign that will get results in that market - Mind you it does help that Deirdre (a native English speaker) is fluent in German, French, Italian and Spanish as well as Irish!

When not chattering on Facebook and creating excitement around a client’s current promotion, Deirdre likes to spend her time cycling around Dublin and travelling to practise her multi-lingual skills.

Catriona Murphy - Social Media Evangelist

Catriona is a recent Marketing graduate with a keen interest in Social Media and online Marketing. With a natural flair for writing she can quickly produce engaging content on any topic from travel to trucks and produces regular blogs and online articles for our clients. As you might expect, she is happiest when managing our clients social media accounts and is well versed in the dark arts of Facebook, Twitter, YouTube and running online promotions.

Social Media aside, she is also well versed in Conversion Architecture and understands the importance of building engaging web pages that will help achieve the client’s goals When it comes to making changes to a client’s website, Catriona is the “go-to” person and can whip our Content Management System into shape.

In the offline world you are likely to find Catriona writing short stories, or be warned - engaged in mortal combat, as she is training for a black belt in Karate!