Time is of the Essence: Gaining and Maintaining a Competitive Advantage with Social Media
You keep hearing about social media and how it's spreading like
wildfire. But as a business person with a crazy schedule - saddled with
the added stress of rocky economic times and a shrinking marketing
budget - you need to know: Is there any real business value to social
media, or is it mostly buzz? And if there's value, how on earth will I
have time to learn it and use it effectively?
Trend-chasing and random leaps into social media will not enhance your
bottom line. What will is strategic social media participation - the
alignment of social media activities with your business objectives and
target demographics. If conducted methodically, the benefits of social
media include improvements in search results, customer service, brand
awareness, PR/media relations, recruitment, reputation management, and
other measurable outcomes..

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